Identify. Connect. Influence.

Right target – Right message – Right delivery

It seems simple, but businesses entering a new market, category or geography can accelerate their chances of success by getting it right first time.

Buzz Method works with organisations to identify key stakeholder groups that have significant impact on the success of their business. This may include industry analysts, key opinion leaders, consultants and other corporate advisers who in turn educate and influence the market.

Our consultants work closely with our clients devising a strategy to engage with these stakeholders, developing the right message and supporting clients to ensure the way it’s delivered has the greatest impact. The priority is ensuring success and this may involve helping clients to choose the right agency partners, collaborating with in-house teams, coordinating international programmes or interim management of specific projects.

Our specialists have extensive experience of working with clients in a range of geographies, including Brazil, Colombia, Egypt, India, Japan, Romania, South Africa, South Korea, Ukraine, the United Kingdom, and the United States, empowering them to build the right international relationships to grow their business. We also help American, European and Asian companies to develop and roll-out their global communications strategies.

Buzz Method works with large and small organisations. We have proven, specific expertise in working with companies in telecoms, IT, media and healthcare, as well as Government agencies. In addition to working directly with clients, Buzz Method also partners with PR agencies to complement their offering.

Buzz Method works with its clients to develop a bespoke programme to meet their specific objectives including:

  • Stakeholder engagement
  • Message development and delivery
  • Transnational effectiveness programmes
  • Agency selection support
  • Industry events
  • Mentoring and coaching
  • Training and personal development
Dominic Pannell

Dominic Pannell

Founder/Principal Consultant

Working in corporate communications for three decades, Buzz Method’s founder, Dominic, helps companies develop strong relationships with third-party experts who influence buying decisions. He speaks several languages fluently and has lived and worked in various countries.

Articles

Influencer Engagement

Influencer Engagement

A former colleague once told me that Industry Analyst Relations (AR) should be the cornerstone of every information technology (IT) marketing campaign, AR is not without its complexities and its principles can be applied to other industries. Buzz Method originally...

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Egypt: a Centre for BPO and ITO Business

Egypt: a Centre for BPO and ITO Business

Considered an attractive Mediterranean hub, Egypt is a a major business destination given its premium offshoring status. The country has proved its resilience as a leading global offshoring and outsourcing hub with numerous investments in the sector over the past decade.

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Buzz Method and Offshoring/Outsourcing

Buzz Method and Offshoring/Outsourcing

The approach to promoting outsourcing destinations and outsourcing suppliers that Buzz Method uses has been honed over 20 years.
Over time, we realised that as well as journalists and industry analysts, there are other significant agents who influence the choices of outsourcing/offshoring purchasers and that they become involved at different stages of the decision-making process…

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Buzz Views

Armenia: at the crossroads of Eastern Europe and the Middle East

Armenia: at the crossroads of Eastern Europe and the Middle East

The Armenian capital, Yerevan, has now gained a cosmopolitan air, its cafés and restaurants thronging with visitors from the Gulf, Europe, Russia, China and South-East Asia. It’s captivating museums, imposing architecture and timeless cultural traditional lure visitors from far and wide. A heady melange of Armenian coffee, freshly grilled khorovats and stellar Ararat cognac permeates the lively streets.

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Honduras: Mi Casa es Tu Casa.

Honduras: Mi Casa es Tu Casa.

Un sentido de hospitalidad que también se refleja en la forma en que los hondureños tratamos a nuestros clientes. Vas a un Mercado a comprar comestibles y te irás sintiéndote el cliente más valioso de todos; con muchas bolsas de comestibles, por supuesto. Porque sabemos, aunque sea inconscientemente, que hacer que tu cliente se sienta apreciado, vende. El servicio al cliente de primer nivel está arraigado en nuestra cultura y lo cultivamos en todas las áreas, desde vender en un mercado ocupado, dar la bienvenida a un amigo que está de visita y ayudar a un cliente con una consulta.

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