Buzz Method works with its clients to develop a bespoke programme to meet their specific objectives. We only employ senior consultants who are specialists in their field to ensure that you have the best expertise focussed on your communications challenge. We’d like to talk to you about specific ways in which we can help to grow your particular business, however many of our programmes include a combination of the following services:
Stakeholder engagement – Buzz Method strives to build advocacy for its clients with the stakeholders most likely to influence their bottom line. This includes media, but also industry analysts, key opinion leaders, consultants and other corporate advisers, who in turn educate and influence the market. Our consultants identify the most important influencers for your business, build insights into their current interests and perceptions and use this to inform the way in which you engage with them.
Communications / PR strategy development – Buzz Method works with companies to ensure that they have a robust PR strategy in place to deliver against the goals of the business. Typically we work with our clients’ in-house teams to develop their strategy and then mentor them as they implement it, with regular effectiveness review and planning sessions.
Message development and delivery – You know what you want to say, but making it relevant to your audience is the hard part. Buzz Method has a robust approach to message development, working with the senior leaders of your business to identify the stories and proof points that reflect your business goals and resonate with your target audience. Our consultants build internal consensus throughout this process to ensure that the messages support the entire business. Buzz Method will work closely with senior spokespeople to ensure that they are comfortable with delivering these messages to ensure that they hit the mark.
Transnational effectiveness programmes – In a global economy, it’s essential to ensure that you are communicating in a clear, consistent way around the world. Buzz Method will work with your network of communications professionals and agencies across the globe to ensure that they all have a solid understanding of the business goals and are implementing a communications strategy that will succeed in meeting those goals.
Interim management – Buzz Method’s interim managers are brought on-board to provide senior direction, whether supporting a specific business challenge (issues management, M&A, change management) or where there is a short-term headcount need (sickness, maternity cover or recruitment-freeze). Interim managers are our most senior consultants, highly skilled and able to draw on extensive experience to start making an impact immediately. They will join your organisation for the duration of the project, quickly establishing priorities and building relationships to achieve success. Goals-focussed, they will ensure the effective delivery of their objectives and will support your own in-house team with developing their skills to sustain the success after completion of the interim project.
Communications / PR audit – As the needs of your business change, so to do your communications needs. Buzz Method conducts comprehensive audit of clients’ current communications approach, making specific recommendations and associated action-plans to ensure a world-class communications structure and strategy is in place.
Agency selection support – Choosing the right communications partner will increase your chances of success, whether it’s for a market you are familiar with, or one you have never worked in before. Buzz Method works with multi-discipline agencies in several countries/regions around the world and has a good understanding of local market dynamics. Our consultants support clients with their agency selection process in single or multiple geographical regions, with a focus on effectiveness.
Writing and content creation – Buzz Method consultants deliver a wide-range of content, including press releases, product marketing materials, annual reports, white papers and corporate presentations. In partnership with branding and design agencies, video production companies and online specialists we ensure your content hits the right targets.
Industry events – The major trade shows in any industry are a key milestone in a communications programme. They are very crowded environments and it is important to get the approach right. Buzz Method helps companies to develop their communications approach for the show and plan for its effective delivery. This includes ensuring communications are relevant and compelling, developing press and marketing materials, supporting with presentation content, scheduling meetings with key stakeholders, media training key executives as they prepare for the event and becoming part of the clients’ team, on hand to help them through the event itself.
Mentoring and coaching – Buzz Method’s mentoring and coaching service focuses exclusively on ensuring that you deliver to the absolute best of your ability. Our consultants work with people who are new to communications as they develop their skills, through to CEOs as they prepare for significant meetings.
Training and personal development – Buzz Method offers a range of training and personal development programmes, including PR planning, press release writing, presentation skills, stakeholder engagement, media training, cross cultural communications, client service skills and engaging in online conversations. Our qualified trainers can develop bespoke training courses, specifically tailored to your company; we also conduct advanced ‘train-the-trainer’ programmes to equip your own personnel to deliver future training.
