Comments for Buzz Method http://buzzmethod.com An approach to corporate communications Sat, 04 Sep 2010 04:37:49 +0000 hourly 1 http://wordpress.com/ Comment on Analyst movements – Bruce Temkin leaves Forrester Research by buzzmethod http://buzzmethod.com/2010/04/07/analyst-movements-bruce-temkin-leaves-forrester-research/#comment-37 buzzmethod Sat, 04 Sep 2010 04:37:49 +0000 http://buzzmethod.com/?p=121#comment-37 Bruce left to set up his own company, Customer Experience Matters: http://experiencematters.wordpress.com/about/ Bruce left to set up his own company, Customer Experience Matters: http://experiencematters.wordpress.com/about/

]]> Comment on Job Preservation by Mitch Sullivan http://buzzmethod.com/2010/02/22/job-preservation/#comment-28 Mitch Sullivan Tue, 13 Apr 2010 11:23:15 +0000 http://buzzmethod.com/?p=114#comment-28 "If we hire people smaller than ourselves, we become a company of midgets. If we hire people bigger than ourselves, we become a company of giants" - David Ogilvy “If we hire people smaller than ourselves, we become a company of midgets. If we hire people bigger than ourselves, we become a company of giants” – David Ogilvy

]]> Comment on Analyst Relations Basics – part three by Nancy Shapira http://buzzmethod.com/2010/02/19/analyst-relations-basics-%e2%80%93-part-three/#comment-27 Nancy Shapira Sat, 10 Apr 2010 10:42:32 +0000 http://buzzmethod.com/?p=88#comment-27 I agree BUT--there is a difference in having more access to analysts which comes by way of a paid subscription and pay for play. Clients do need to understand the difference in that just because you have a subscription to an analyst group does NOT mean that they will write about you and if they do--not always good stuff. That is where the relationship building comes in and a good AR person--and even then--there are no guarantees....I have clients who in the past paid analyst groups the money but did not spend time engaging with them and then couldn't understand why they weren't in the report. We always coach our clients and tier the analysts on the 3 benefits of working with analysts: Influence on the buying process, Insight into the market and Exposure--only one or two analyst groups are good for all three. I agree BUT–there is a difference in having more access to analysts which comes by way of a paid subscription and pay for play. Clients do need to understand the difference in that just because you have a subscription to an analyst group does NOT mean that they will write about you and if they do–not always good stuff. That is where the relationship building comes in and a good AR person–and even then–there are no guarantees….I have clients who in the past paid analyst groups the money but did not spend time engaging with them and then couldn’t understand why they weren’t in the report. We always coach our clients and tier the analysts on the 3 benefits of working with analysts: Influence on the buying process, Insight into the market and Exposure–only one or two analyst groups are good for all three.

]]> Comment on Analyst movements – Bruce Temkin leaves Forrester Research by uberVU - social comments http://buzzmethod.com/2010/04/07/analyst-movements-bruce-temkin-leaves-forrester-research/#comment-26 uberVU - social comments Wed, 07 Apr 2010 21:42:10 +0000 http://buzzmethod.com/?p=121#comment-26 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by buzzmethod: Analyst movements - Bruce Temkin leaves Forrester Research: http://wp.me/pC9tB-1X... Social comments and analytics for this post…

This post was mentioned on Twitter by buzzmethod: Analyst movements – Bruce Temkin leaves Forrester Research: http://wp.me/pC9tB-1X...

]]> Comment on Analyst Relations Basics – part two by [Guest Post] Analyst Relations Basics – part three « The IIAR Blog http://buzzmethod.com/2009/11/27/analyst-relations-basics-part-two/#comment-16 [Guest Post] Analyst Relations Basics – part three « The IIAR Blog Mon, 01 Mar 2010 16:17:41 +0000 http://buzzmethod.com/?p=52#comment-16 [...] I wrote in the 2nd post, AR pros teach their spokespeople that they need to engage in a conversation with key analysts and [...] [...] I wrote in the 2nd post, AR pros teach their spokespeople that they need to engage in a conversation with key analysts and [...]

]]> Comment on Analyst Relations Basics – part one by [Guest Post] Analyst Relations Basics – part three « The IIAR Blog http://buzzmethod.com/2009/11/11/analyst-relations-basics-part-one/#comment-15 [Guest Post] Analyst Relations Basics – part three « The IIAR Blog Mon, 01 Mar 2010 16:17:38 +0000 http://buzzmethod.com/?p=48#comment-15 [...] and a good analyst will use both to learn more. She has to – the wise man I mentioned in the 1st post in this series once told me “an analyst doesn’t know anything she hasn’t been told.” - J Yarmis, c. [...] [...] and a good analyst will use both to learn more. She has to – the wise man I mentioned in the 1st post in this series once told me “an analyst doesn’t know anything she hasn’t been told.” - J Yarmis, c. [...]

]]> Comment on Analyst Relations Basics – part three by [Guest Post] Analyst Relations Basics – part three « The IIAR Blog http://buzzmethod.com/2010/02/19/analyst-relations-basics-%e2%80%93-part-three/#comment-14 [Guest Post] Analyst Relations Basics – part three « The IIAR Blog Mon, 01 Mar 2010 16:17:33 +0000 http://buzzmethod.com/?p=88#comment-14 [...] part three Posted on Monday 1st March 2010 by buzzmethod NB This is a cross-post from the Buzz Method blog, where it was originally posted in February 2010 as the third in a series of articles on Analyst [...] [...] part three Posted on Monday 1st March 2010 by buzzmethod NB This is a cross-post from the Buzz Method blog, where it was originally posted in February 2010 as the third in a series of articles on Analyst [...]

]]> Comment on Analyst Relations Basics – part two by [Guest post] Analyst Relations Basics – part two « The IIAR Blog http://buzzmethod.com/2009/11/27/analyst-relations-basics-part-two/#comment-12 [Guest post] Analyst Relations Basics – part two « The IIAR Blog Thu, 25 Feb 2010 16:19:05 +0000 http://buzzmethod.com/?p=52#comment-12 [...] Posted on Thursday 25th February 2010 by buzzmethod NB This is a cross-post from the Buzz Method blog, where it was originally posted in November 2009 as the second in a series of articles on Analyst [...] [...] Posted on Thursday 25th February 2010 by buzzmethod NB This is a cross-post from the Buzz Method blog, where it was originally posted in November 2009 as the second in a series of articles on Analyst [...]

]]> Comment on Job Preservation by buzzmethod http://buzzmethod.com/2010/02/22/job-preservation/#comment-11 buzzmethod Wed, 24 Feb 2010 10:06:28 +0000 http://buzzmethod.com/?p=114#comment-11 How does an agency differ from any other company in that some people are stronger than their colleagues in some areas and weaker in others? I don't see any difference at all. I do agree that a balanced team will always beat a bunch of individuals. How does an agency differ from any other company in that some people are stronger than their colleagues in some areas and weaker in others? I don’t see any difference at all. I do agree that a balanced team will always beat a bunch of individuals.

]]> Comment on Analyst Relations Basics – part one by Analyst Relations Basics – part one « The IIAR Blog http://buzzmethod.com/2009/11/11/analyst-relations-basics-part-one/#comment-9 Analyst Relations Basics – part one « The IIAR Blog Tue, 23 Feb 2010 14:30:20 +0000 http://buzzmethod.com/?p=48#comment-9 [...] Posted on Tuesday 23rd February 2010 by buzzmethod NB This is a cross-post from the Buzz Method blog, where it was originally posted in November 2009 as the first in a series of articles on Analyst [...] [...] Posted on Tuesday 23rd February 2010 by buzzmethod NB This is a cross-post from the Buzz Method blog, where it was originally posted in November 2009 as the first in a series of articles on Analyst [...]

]]>