I have long criticized PR agencies that purport to offer a specialist AR (analyst relations) service, but which is really a mix of media relations and event management… oh, their consultants may have spoken several times to Significant Analyst X at Significant Research Firm Y, and know that he/she likes three sugars in their tea, [...]
Archive for the ‘Analyst Subscriptions’ Category
AR Is Not All Fluff (It’s Time to Grow Up AR People!)
Posted in Advanced Analyst Relations, Analyst Subscriptions, Best Practice on December 17, 2010 | 22 Comments »
Analyst Relations Basics – part three
Posted in Analyst Relations Basics, Analyst Subscriptions on February 19, 2010 | 6 Comments »
Level 3 part 1: How Vendors Leverage Analyst Subscriptions EFFECTIVE ANALYST RELATIONS REQUIRES SUBSCRIPTIONS. There, I’ve said it. In capitals. Feel free to disagree with me, but please allow me to explain where I’m coming from… In the world of ICT, analysts are a unique influencer, not only do they interact with multiple audiences, but [...]
