I just stumbled across an extremely useful document that those prolific chaps at Quocirca published back in 2007 (I seem to recall posting a link at the time). It’s packed with great information and spells out how not to treat members of the analyst community – the report “Use and abuse of analysts“ might need [...]
Archive for the ‘Analyst Relations Basics’ Category
The Use and Abuse of Analysts (poor things)
Posted in Analyst Relations Basics, AR Isn't Rocket Science, Bad practices, Best Practice on January 4, 2011 | Leave a Comment »
AR Is Not All Fluff (It’s Time to Grow Up AR People!)
Posted in Advanced Analyst Relations, Analyst Subscriptions, Best Practice on December 17, 2010 | 22 Comments »
I have long criticized PR agencies that purport to offer a specialist AR (analyst relations) service, but which is really a mix of media relations and event management… oh, their consultants may have spoken several times to Significant Analyst X at Significant Research Firm Y, and know that he/she likes three sugars in their tea, [...]
Analyst Relations Basics – part three
Posted in Analyst Relations Basics, Analyst Subscriptions on February 19, 2010 | 6 Comments »
Level 3 part 1: How Vendors Leverage Analyst Subscriptions EFFECTIVE ANALYST RELATIONS REQUIRES SUBSCRIPTIONS. There, I’ve said it. In capitals. Feel free to disagree with me, but please allow me to explain where I’m coming from… In the world of ICT, analysts are a unique influencer, not only do they interact with multiple audiences, but [...]
Analyst Relations Basics – part three on its way!
Posted in Analyst Relations Basics on February 18, 2010 | 1 Comment »
Apologies for the delay in posting the third part of this series. I’ve been hassled by several people (thanks Tris, Agi, Ludo, Dan…) to put my money where my mouth is, so I’ll get down to it and finish writing it up ASAP. It’s not as though I’ve been completely lazy – I’ve been signing [...]
Analyst Relations Basics – part two
Posted in Analyst Relations Basics, tagged Analyst Relations Basics, AR as a conversation, Level 2 Analyst Relations on November 27, 2009 | 3 Comments »
Before I get started, I’ve had quite a bit of offline feedback about the first post in this series – while I’d prefer people to post comments here, you can’t have everything in life! One in-house AR who used to work in PR pointed out yesterday that for some IT firms, even getting on the [...]
Analyst Relations Basics – part one
Posted in Analyst Relations Basics, tagged Analyst Relations Basics, How not to do AR, Level 1 Analyst Relations on November 11, 2009 | 4 Comments »
I’ve had several conversations about Industry Analyst Relations (AR) with AR professionals over recent months and I know that some of my views are a little contentious, but that’s all the more reason for me to publish them. Can’t make an omelette without breaking eggs, right? When explaining AR to non-practitioners (and some practitioners, too) [...]
