This is an updated post – basically, the slide below is from the deck I used in the webinar I gave for the IIAR in January, but I wanted to acknowledge the help of Yash Khanna at Tata Consultancy Services and Phil Fersht at HFS Research, both of whom reviewed it and improved it since it was originally posted in January 2011.
A lot of the work that Buzz Method does is in the field of outsourcing – our consultants have an excellent track record of advising organisations of all sizes and at all levels from outsourcing vendors to government agencies and we work with many advisors who influence the decision-making process, making recommendations on those players with whom our clients should partner and how best to engage with them. Usually, we work hand in hand with a PR agency who organise world class events and deliver excellent media relations results.
One of the slides we use to explain to our clients who they need to speak to and when they should do so is posted below. It depicts the different ‘influencers’ who advise companies looking to outsource a function is very popular with our clients, so we thought we would post it here in the spirit of being helpful.
There’s quite a bit of cross-over and the lines between the different types of organisation can be very blurry, particularly as companies’ competitive strategies evolve, but in our experience the model works pretty well. Buzz Method’s focus is on the organisations represented by the green lines in the slide and we dovetail our communications efforts with our client’s ongoing media relations [orange] and business development activities. The slide demonstrates that as the decision-making process progresses from long-listing through short-listing and ultimately to the signing of the outsourcing deal itself, it’s necessary to engage with an increasing number of specialist advisors. There are some firms who can be involved from the outset through to implementation, although not many have the skills or the resources (or indeed the risk tolerance) required, so organisations tend to specialise on one part of the cycle.
The inevitable plug: Buzz Method has spent years building strong relationships with many of the most influential players that appear in the slide, both on a global and local level and have a reputation for an honest and efficient approach to managing communications programmes around outsourcing (BPO/ITO).
Feel free to contact us if you would like to know more about the way we help build trust and credibility for our clients, resulting in real business benefits.