Dominic Pannell, BA (Hons), MBA (Cass)
Founder/Managing Director
Working in corporate communications for the past two decades Buzz Method’s founder, Dominic, has spent over ten years helping companies develop strong relationships with the third-party experts who influence buying decisions.
Dominic works with clients to identify those organisations and key individuals that companies need to engage with in order to make more sales. He then helps his clients build mutually rewarding relationships with them. Depending on the client and the industry these ‘influencers’ can include industry analysts, business consultants, key opinion leaders, sourcing advisors, academics and other informed specialists.
Dominic has designed and led influencer engagement programmes for many organisations including CSC Financial Services, Dentsu, Hill & Knowlton, Hewlett-Packard, HCL, Intel, ITIDA, Kinetic Concepts Inc.(KCI), mailsuite, Microsoft, NASSCOM, NTT Communications, Qualcomm, Samsung and Vodafone.
Prior to setting up Buzz Method in 2009, he headed Hill & Knowlton’s UK Analyst Relations team for three years, mainly working for IT, Telecom and Healthcare clients. He specialised in Analyst Relations for several years with professional stints at Fleishman-Hillard and Sunesis Global Analyst Relations.
A British grammar school boy, Dominic holds an MBA from Cass Business School, is an ILM-approved Trainer and a member of the Institute of Industry Analyst Relations. A native English speaker, he is fluent in French, Swedish and Spanish thanks to some incredible teachers at school, sixth form college and at Newcastle Polytechnic. He is learning Arabic, Catalan and Estonian and is keen to learn more about Asian culture.
Dominic is proud to sponsor films directed by Rowland Jobson, believes that rugby is the only real sport and that dry Martini is the best drink in the world. He is open to debate upon this, however. Well, the rugby part.
Ana Scott
Senior Consultant, Influencer Engagement
Ana’s experience spans nearly ten years in the PR industry working with technology sector clients such as IBM, Hewlett-Packard, Gartner, Novell, GSM Association, Sony and VeriSign.
She previously worked at Text 100 where she developed international influencer engagement campaigns and managed their coordination regionally (in the case of Novell and HP) and globally (in the case of NXP). She drew upon specific UK media expertise whilst heading up the IBM UK media relations team and the business and technology media engagement at Gartner for three years, during which time Gartner’s share of voice beat all previous records both in terms of quality and volume.
Prior to Text 100 Ana spent four years at Hill and Knowlton where she worked on a diverse range of clients mainly in B2B technology including Hewlett-Packard, GSM Association, VeriSign and Sony. She has experience of non-tech corporate work with clients such as PwC, National Assessment Agency and Amgen. At H&K, Ana developed her skills working on pan-EMEA and UK media relations with a particular focus on Hewlett-Packard (where she spent time working for its imaging and printing, enterprise and R&D organisations).
Ana began her career at Johnson King working mainly on UK media campaigns for clients such as Interoute. Ana holds a MA in English and French from the University of Edinburgh.
