Buzz Method Ltd was established in August 2009 by Dominic Pannell to help organisations improve the way they engage with key influencer groups.
Dominic draws on his broad industry background to develop communications programmes that result in real business benefits.
Prior to setting up Buzz Method, he headed up Hill & Knowlton’s UK Analyst Relations team for three years mainly working on IT, Telecom and Healthcare accounts. In that time, he developed a methodology for engaging with broader influencers.
Before H&K, Dominic lived and worked in several European countries training senior executives in a wide range of industries in both large and small companies. He is fluent in French and Swedish (but his Spanish is a bit rusty).
This is the basis for Buzz Method.
Born out of Industry Analyst Relations (IAR), Buzz Method is a systematic approach to communication that includes the identification and rigorous qualification of stakeholders to ensure that clients are engaging with those people whose opinions impact their bottom lines.
