Congratulations to Peggy O’Neil at the Institute for Industry Analyst Relations (IIAR) for making the certification exam a reality – others were involved, but it was Peggy’s energy and persistence that made it happen.
Duncan has already posted about the new exam and my thoughts largely echo his.
It is very positive to see a cross-industry move to create standards within AR, especially given its persistent image as somewhat inaccessible within the related fields of marketing and public relations. Hopefully, the exam will go some way to demonstrating that AR is not so much a ‘dark art’ as a systematic approach to engaging with an influential set of advisors with a view to helping to increase sales.
A word of warning for people who are thinking of taking the exam – having seen some of the sample questions, my advice is to prepare thoroughly!
Edit: Peggy has written an introduction to the test.
